About Shane Eubanks - Internet Marketing Specialist

About

Growing up in the digital age and having a father who worked in multimedia gave me an early indication of what I was destined to do. After graduating high school in 1996, I began working with non-linear video production. Once I saw how a computer could be used to create multimedia, I was hooked. Those beginnings opened the door to digital animation, photography, photo manipulation, web design & development, e-commerce, interactive marketing, and so much more. As technology changes, I love to grow and evolve with it. Staying ahead of the game is my constant motivation and has been the catalyst for furthering my career in interactive marketing. Through the course of my career I have been involved with numerous successful websites including:

Brick and mortar retail stores
E-commerce shops
Informational websites
Educational websites
Vacation destination websites
Entertainment websites
Non-profit organizations
Fortune 500 companies
Industrial manufacturers
Facebook auctions
and so many more

I’ve been involved with absolutely every aspect of building websites and online businesses:

Initial planning
Wireframing and drafts
Conceptual design
Development
Database architecture
Copywriting and content creation
Photo manipulation
Video production
Audio production
Server management
Security implementation
Email marketing
Search Engine Optimization
Search Engine Marketing
Social Media
Lead generation
Sales funnel and conversion optimization
Customer relationship management
etc

Seriously…I’ve worn just about every hat there is to wear! Over the years, I’ve narrowed my focus down to strictly interactive marketing with an emphasis on search marketing. I believe in focusing on your passions…because you’ll do what you love and love what you do…and the quality of your work will benefit as a result.

Experience

Innovation Manager for Interactive Marketing : 2006-present
Shaw Industries, Inc.
I currently lead innovation of interactive marketing for the commercial brands of Shaw Industries, one of the leading flooring manufacturers in the world. I’ve been responsible for just about every aspect of interactive marketing including design, development, optimization, etc on websites for Shaw Contract Group, Patcraft, Shaw Hospitality Group, Philly Queen Commercial, Shaw Green Edge, and more.

My primary focus is on search engine optimization, search marketing, social media, and other online marketing strategies that dramatically boost website traffic, grow user registrations & new customer acquisition, increase email open & click-through rates, etc with incredibly high ROI that keep Shaw’s commercial brands ahead of the competition in interactive marketing.

I absolutely love creating high performing online marketing strategies and taking businesses to the top of their industry online!

Primary websites include:

Founder – 2006-present
Insider Travel Group – Travel Destination Network
Founded a network of travel destination websites that provide visitors with lists of the best places to eat, stay, shop, play, etc. Responsible for design, development, marketing, revenue generation, etc.

Manager of Interactive Marketing – 2005-2006
Fee Hedrick Family Entertainment Group
Responsibilities – Design and development of corporate and brand websites for the largest family entertainment organization in the Southeast. Responsible for generating traffic to the websites via search engine optimization, email campaigns, etc. Also designed, edited, and programmed the area’s largest outdoor LED video displays.
NOTE: Their websites have been modified since I worked on them, so they are not included as current examples.

Interactive Marketing Consultant – 1996-2005
Responsibilities – Provided design, development, and marketing services & strategies to numerous small & large businesses to establish online presences and e-commerce capabilities.