23. 04.
Project Description:
My final project for the Digital Image Manipulation class at The Art Institute Online was to create an advertisement for a fictitious ice cream company named “Jolly Humor Ice Cream.” We were free to come up with the ad campaign and design it however we wanted. Here is the concept that I pitched:
The concept for this design is to build a relationship with the customers of Jolly Humor Ice Cream. This requires grabbing the reader’s attention through curiosity and then delivering a lasting impression that the person will subconsciously think about when they have ice cream on the mind.
The solution to build this relationship is a mock rendition of a personals ad. At first glance, the viewer is drawn into the ad by use of the bright red thumbtack. This causes the person to immediately read the ad before the bottom “hook�. The ad seems like any typical singles ad, with significance placed on “sense of humor� being a must. As the reader looks at the bottom of the page, they find an ice cream cone with the text “Meet your new love� below it. This immediately establishes a relationship with the reader.
Besides, if the customer ever tries another brand of ice cream after seeing this ad, he or she will feel as if they are cheating on Jolly Humor! Laughing
Click the image below to see the ad.
Project Details:
The Jolly Humor Ice Cream ad was created with Adobe Photoshop with the following manipulations:
- Scanned a corkboard and added lighting from left to right for dramatic effect
- Created thumbtack and added shadow for it
- Created newspaper clipping with the page curl, shadow, and highlights
- Created text for ad and then “weathered” the text for a newspaper look
- Created brown bevel for the corkboard
- Modified a stock photo of an ice cream cone to give it the same lighting as the corkboard
- Cleaned up the image of the ice cream to make it cleaner and “richer”
- Created text effect for Jolly Humor Ice Cream logo
Project Link:
Launched:
Shane Eubanks
