01/22/09

url snoopI’m sure you’ve seen shortened URLs posted in various places across the internet as it is insanely popular in social media such as twitter where posting a long link is a tweet suicide. Perhaps there has been a time where you weren’t sure about clicking a link because you had no idea where you would end up. Perhaps you work in a corporate environment where not knowing what site you’ll visit could cost you your job. It happens.

I happen to work in a corporation where I don’t want to land on oddball sites that are going to get me canned and since I work in interactive marketing, I am often staying in the loop with news, blogs, social media, etc. I often see links that I’m not sure about clicking and often don’t unless the person describes what it is and where it leads to. Here are just a few that popped up tonight:

  • http://bit.ly/HDrh
  • http://tinyurl.com/7umr6s
  • http://bit.ly/13OS2
  • http://is.gd/gMwH

Obviously, without some clues from the people who posted these links I’d have no idea where they go. I don’t know about you…but I like to know this stuff! I searched for a tool where I could slap a url like the ones above in a form and it would them show me the final url that I would end up at. To make a long story short, I couldn’t find one that did what I wanted. Most had way too many bells and whistles. All I wanted was to preview where a shortened url links to. That’s it.

So what did I do? I whipped one together. I call it “url snoop”. It’s simple to use and could possibly save your butt job one day. So check it out, bookmark it, and let me know what you think!

url snoop – preview shortened urls before you click through


01/12/09

If you have a website with Google Adsense and would like to increase your adsense revenue without increasing your daily visitors, then this article is money in your pocket. I recently stumbled through this and the results have been incredible. Lucky for you I’m going to lay out exactly what you need to do. These are some very simple steps that you can do today that will instantly increase your adsense revenue overnight…seriously. So let’s get started.

I was going to do a screencast of this, but wasn’t sure what data would violate any Google terms of service agreements. So, as much as I love all ya’ll I’m taking the safe route and will just list the steps necessary.

First off, you need to have a Google Analytics account and the analytics tracking installed throughout your website. If you don’t have Google Analytics, just click the link above to go sign up. The next step (if you don’t already have this) is the most important step: you have to link your adsense and analytics accounts together. If you don’t have them linked, you can go to Google’s Adsense Blog and click the link that says “interest form” at the top of the article on the page. Fill out that form and you should get linked up fairly quickly. Once you have adsense, analytics, and they are linked together you will need to wait at least 24 hours for Google to start providing some decent data. Once you have some data to look at you’re good to go!
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01/5/09

My favorite “photo organizer” of choice has long-been Google’s Picasa. It’s simple, easy-to-use, and gets the job done for most of my needs. I recommend it to just about everyone I know as it’s free and easy to teach people how to use it. However, I use a Mac about as much as I use a Windows computer and have longed for Google’s Picasa to come to the Mac since iPhoto has never really done it for me (sorry Apple). Well, Google Picasa for Mac is now available! Yep, you can now run Google Picasa on the Mac without weird virtual PCs or any crazy jazz. Just straight-up Google goodness on Apple goodness. Finally.

Here’s a video from Google showing Google’s Picasa on the Mac:

To snag your copy of Google Picasa for Mac, click the link below:
http://picasa.google.com/mac/

If you’ve used the Mac version of Google Picasa, let us know how you like it in the comments below!


12/11/08

When most people are asked “What do you do?” they often respond with a job title or a simple description of their line of work. As an internet marketer, my response is more of a chuckle followed by a deep breath…after all, my official title at work is Manager of Marketing Technology. Whether that sounds impressive or insanely boring to you I’m sure you’re wondering what in the world it means. Well, I’ve put together what I call the internet marketing mindmap to provide an overview of what an internet marketer does.

The internet marketing mindmap has a foundation of “increase website traffic”. While many would say that “making money” is the primary goal, it’s actually the traffic that leads to success. Also, “making money” may not always be the ultimate goal. It could be to win a contest or election, increase awareness to a cause, build a community of like-minded people, etc. Whatever the “goal” is, there is always the foundational requirement to increase website traffic. So, with that said, let me break down what you’re about to see.
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11/3/08

Here’s an extremely simple way of finding profiles of CEOs on Twitter. All this does is search the twitter.com website for the exact phrase “bio ceo”. So if on the user’s profile they have CEO listed beside their Bio it wil show in the Google results. I know it’s not perfect, but this is an easy way to find and follow numerous CEOs.

http://www.google.com/search?q=site:twitter.com+%22bio+ceo%22

If you want to find Bios of CEOs on twitter as well as Presidents of companies, use this search query:
http://www.google.com/search?q=%22bio+ceo%22+OR+%22bio+president%22+site:twitter.com



About Shane

Shane Eubanks
Internet Marketing Specialist
North Georgia

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