22. 04.
Project Description:
As we were developing a marketing campaign for The Miracle Theater we had very little photos, graphics, etc to work with so we were somewhat forced to conjure up images that stirred the emotions of the target audience. The show is based on the life of Jesus Christ and the miracles that surrounded Him. A large part of the show is how Jesus overcame Satan’s temptations, so there needed to be some sort of evil imagery. That’s where I came in…I don’t know if it’s a good thing or a bad thing that they came to me wanting to create something evil!
The Creative Director had gone through numerous stock photos of eyes and picked out a shot of a single eye that could possibly be manipulated:
With that single image, I put it through the ringer in Photoshop to turn it into the image below:
As you can see, there is quite a difference…a scary difference! Some of the manipulations that I made were:
- Duplicated the eye to make a “face”
- Created the bridge of the nose to look almost as if it’s on fire
- Major work done to the eyes as they are colored in red and outlined in yellow…then a cat-eye effect was added
- Burn tool used extensively to darken eyebrows, lashes, and shadow areas around the eyes
The image has been used on major billboards, signs, brochures, posters, magazine ads, websites, and more. It definitely got attention and buzz going as millions of people were exposed to it on a billboard along the main highway coming into town.
Launched:
July, 2005
Shane Eubanks
