Inside Pigeon Forge

08/21/06

Project Description:

Having lived all of my life in Pigeon Forge, TN I often got asked by visitors where the best places to eat, see, shop, stay, etc are. Having answered these types of questions more times than I could count I decided to create a website in my spare time with reviews of some of the most popular places in Pigeon Forge. It was a way for me to answer common questions about the area, but it also was my “playground” to test out search engine optimization strategies and various conversion techniques.

What I came up with was Inside Pigeon Forge and it quickly dominated Pigeon Forge related searches in search engines and was even ranked #1 in Google for just “Pigeon Forge”. It had an email subscriber list that quickly grew to tens of thousands of visitors wanting more information. Its sudden domination led to many companies offering to buy it from me…and one day I took one of them up and sold it off in March of 2009 for an undisclosed amount. This was a website that I started for practically nothing more than a domain registration fee and my spare time and ended up being one of the largest ROI projects I’ve ever worked on!