12/11/08
When most people are asked “What do you do?” they often respond with a job title or a simple description of their line of work. As an internet marketer, my response is more of a chuckle followed by a deep breath…after all, my official title at work is Manager of Marketing Technology. Whether that sounds impressive or insanely boring to you I’m sure you’re wondering what in the world it means. Well, I’ve put together what I call the internet marketing mindmap to provide an overview of what an internet marketer does.
The internet marketing mindmap has a foundation of “increase website traffic”. While many would say that “making money” is the primary goal, it’s actually the traffic that leads to success. Also, “making money” may not always be the ultimate goal. It could be to win a contest or election, increase awareness to a cause, build a community of like-minded people, etc. Whatever the “goal” is, there is always the foundational requirement to increase website traffic. So, with that said, let me break down what you’re about to see.
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11/3/08
Here’s an extremely simple way of finding profiles of CEOs on Twitter. All this does is search the twitter.com website for the exact phrase “bio ceo”. So if on the user’s profile they have CEO listed beside their Bio it wil show in the Google results. I know it’s not perfect, but this is an easy way to find and follow numerous CEOs.
http://www.google.com/search?q=site:twitter.com+%22bio+ceo%22
If you want to find Bios of CEOs on twitter as well as Presidents of companies, use this search query:
http://www.google.com/search?q=%22bio+ceo%22+OR+%22bio+president%22+site:twitter.com
08/25/08
I’ve come across quite a few internet marketing ebooks over the years and thought I’d share some that I have gathered nuggets of info from along the way. All of these are free, but some require you to submit an email address before being able to download them…not a huge price to pay for what you get in return. Some of these are great to print out and take on a flight, outside on the porch, or even the bathroom (don’t act like you don’t take “reading material” to the bathroom). There are great pieces of info in all of these ebooks and I can fully suggest each of them.
Here they are in no particular order:
- Authority Black Book by Jack Humphrey (email submission required)
- Bend the Web by Jack Humphrey (email submission required)
- Link Building Secrets
- Blog Profits Blueprint by Yaro Starak (email submission required)
- Any of Michael Campbell’s free ebooks at Internet Marketing Secrets
- Wordtracker’s Keyword Research Guide
- Internet Business Manifesto by Rich Schefren (email submission required)
- The Attention Age Doctrine Part 2 by Rich Schefren (email submission required)
- Zero Dollars a Little Talent and Thirty Days by Jennifer Laycock
If you have found other free internet marketing ebooks that have helped you, please share it in the comments section below!
This post was inspired by the Group Writing Project over at PloBlogger…a website I highly recommend for anyone interested in internet marketing.
07/27/08
If you run any type of website aside from your dayjob, then you may or may not have some sort of goal to make enough extra funds from the site to do something “substantial” with. I put substantial in quotes as it is a relevant term to different people. Buying a house may be substantial to one person while buying lunch is more like it to someone else. For me, the goal was to take my family on a week-long vacation using only the funds made from a few blogs that I run in my spare time. If you would have told me a few months ago that this would be possible, I would have laughed as I knew the amount of time & energy I would have had to pour into making it happen. There probably wouldn’t have even been a family to take on vacation had I tried to “work harder” and “make more money online”. So what did I do? What changed? Simple…I worked smarter.
Shane Eubanks
